Ryan Fetterhoff's Portfolio
Role
Creative Director
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Year
2020
Team
UX Designer
Art Director
Environmental Designer
Copywriter
​Amazon came into 2020 with a plan for a large in-person conference for their seller community. Due to the impact of COVID-19, they pivoted to hosting a virtual event.
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The Problem
We partnered with Amazon to help plan how the event could be turned into a virtual engagement, create a brand for the program, develop the user experience and create a broadcast studio experience for delivering the content.
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The Solution
The brand pushed the amazon core color palette to create a unique brand for the event. The theme of a phoenix rising was used as inspiration as we wanted to convey that although the seller community was hit hard by the pandemic, this event was the start of a turnaround to interject the community with new knowledge and tools to prepare for the busy season.
The user experience was designed to take advantage of current technologies allowing users to register and build out custom agendas for the 3-day event. The studio was designed to mimic the feather pattern used in the brand texture sweeping up and to the right to showcase accelerating towards progress.
PLanning the Experience
User Flow Diagrams were used to plan the digital experience and connect different technologies that could seamlessly drive the experience.
Quickly sketched Wwreframes helped get the team on the same page on how we could deliver the experience through a technology partner
Developing the brand
The first step in establishing the brand was to create the right narrative
Previous Iterations
Empowered to Grow
Sellers are emerging from 2020 with a burning spirit. New challenges have emerged, however like a phoenix rising, sellers are rising to the challenge.
They are ready to recharge in order to be ready for the new opportunities that tomorrow will bring.
Focused on You
We want to put a spotlight on you, our sellers. By bringing the tribe together,
we will provide the tools and information needed to feel recharged and ready to go out to tackle the market of today.
A Prism of Opportunities
We see the world through a different lens. We don’t focus on challenges rather we see a prism of opportunities. Today’s
challenges refracts into opportunities of tomorrow. Today we recharge, to be ready to take advantage of tomorrow.
Final Brand
Progress is built upon the successes and failures of yesterday. We learn, we grow, and when we take that knowledge and pair it with the tools and innovations available today, we discover limitless acceleration towards future opportunities.
Primary impression
Secondary impression
A style guide was created to guide both amazon and Opus partners on how to interact with the brand to maintain brand consistency
Designing the experience
The Virtual Event Website
Desktop mock-ups of the platform
Mobile mock-ups of the platform
The Studio Set Design
The Final Experience
Reactions
“Congratulations! Thank you all for your partnership in landing this! You just did something no one else (at least at Amazon) has ever done before - everyone should be really proud of themselves.”
- Amazon Head of Small Business Empowerment
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“Successfully executing Amazon Accelerate is a HUGE win for Opus. Amazon continues to grow because of our reputation and this win puts a pretty nice-looking bow on top of our company. ”
- Opus Executive Management