The Problem

ReliaQuest did not want a rebrand, however, they suffered from brand inconsistency. The brand experience, from the product to the website to the way they presented themselves at meetings, projected three different images.

​

The Solution

The first step was to update the color palette to appear more modern and create fewer issues between digital and print media. Then the number of logo inconsistencies had to be simplified down to a logo system with minimal versions of the logo. Finally, the brand itself needed to take on more of the design language from the product to create a consistent image at every customer touchpoint.