Ryan Fetterhoff's Portfolio
Role
Brand Experience Director​
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Year
2018
Team
3 Senior Designers
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After reviewing many different Oracle Facilities both in the US and international locations, I came to the realization that there was a large gap between the Oracle brand and our facility team's execution of new and existing properties.
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The Problem
Create a unified set of brand guidelines with custom artwork for architects around the world to utilize when planning new facilities
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The Solution
Create a greater integration of the Oracle brand in facility development. By creating distinct brand narratives that included mood boards, color profiles, furniture inspiration, and finished ready-to-use artwork, I enabled the facility team to engage vendors with the brand as the starting point of the conversation leading to better integration in existing and future projects.
What came before
reimagining the office environment
Why:
To create spaces that let us see our own possibilities. To empower employees and customers to make a change. Spaces that assist in the attraction and retention of great talent by showcasing Oracle as a trusted leader in its field, continually innovative, and an ever-evolving organization geared to meet the dynamic needs of clients and employees.
How:
We are focusing on 4 brand themes that can assist global facilities when planning office environments. With the Oracle Brand as the starting point, we can bring more cohesion across our facilities, by offering guideance on mood, colors and brand activations.
Brand Themes:
Inclusive Innovation
Innovative Leadership
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Brand Themes
Inclusive Innovation
When differing viewpoints are forged together, new perspectives take shape. Oracle brings together the most talented people. Our differing experiences and ideas synthesize the innovation that will lead us forward.
Innovative Leadership
How do we continue to lead the industry? How do we continually create what’s next? Oracle’s strength is our fearless outlook. We dare to break barriers. We dare to connect disparate elements. When problems are deconstructed; when solutions are brought together, fear subsides, and together, we progress.
designing unique artwork
Reactions
“ You should be proud of what you accomplished. You saw a void between Marketing & Facilities and took initiative to do something about it. I appreciate your cooperation & professionalism during the last year working on this together. Our Facilities will benefit from your collaboration."
- Oracle North America Facilities Director